Founded in Milan in 1872, Pirelli today is one of the world’s largest tyre manufacturers known for their high-end production excellence, use of cutting-edge technology and passion for innovation which draws heavily on the Italian roots. At Pirelli’s core is premium and high-performance tyres in which the brand is a world leader, with a constant focus on the development of innovative products designed to push forward tyre technology. Pirelli now has market share in over 160 countries, with 22 manufacturing sites across the globe and employs more than 38 000 staff.

RACING

Pirelli’s history in motorsport is extensive, with success that dates back to 1907. Currently Pirelli is the exclusive tyre supplier to the F1 championship, the World SBK championship as well as many other championships around the world. Pirelli has also dominated ASBK, the Australian Superbike Championship in recent years, winning championship after championship, and has been the preferred race tyre of choice for teams and riders across all classes. Pirelli has also been a dominant force in off-road racing, with Pirelli having a strong presence in the U.S.A and the AMA Motocross and Supercross Championships, and in Europe, with the Pirelli Scorpion MX32 Mid Soft the winning tyre of the MXGP World Championship. Locally, some of the biggest race teams and fastest Motocross and Enduro riders in Australia rely on Pirelli Scorpion tyres to give them the performance and traction they need to battle for state and national championships.